2016 is going to be a big year for Forgeway, and it began with the complete redesign of our brand. Obsessed as we are with continuous development, we’ve created a new identity which not only celebrates the chemical ingenuity behind our growing range of products, but also provides a solution to shop floor confusion.
The bonding and adhesive market is dominated by a few big players, but there’s no personality or intelligent collaboration within the supply chain. We are changing that.
We’ve created a stand-out brand based on the periodic table, and used the same principle of categorisation to deliver an innovative identification system to educate users. Identity and information combine to provide an intelligent, non-linguistic solution which ensures the right product gets used on the right job every time. We’re now rolling out the new branding on and offline, and publishing a new monthly newsletter.